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Read Before You Buy
I remember the days where I would go to a bookstore and take my time going through different books, flipping the pages just to smell that new-book smell. Unfortunately, I don’t do that as often anymore. On the upside, having my books on my phone or laptop makes packing for a trip a lot easier. I can’t give you that new-book smell, but I can give you a peek into a few pages of my book that will help you decide if I’m the right author/trainer for you. I hope you enjoy the excerpt I chose for you ….
SO WHAT’S A HASHTAG ANYWAY?
(on social media sites such as Twitter) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
Wow. Pretty dry stuff.
While the definition above is true, it didn’t mention that hashtags are used to draw attention to or promote something. That when you click on them they respond like tiny little search engines, retrieving a page full of posts using that hashtag. Hashtags bring people together in a common cause or goal, who would have otherwise forever remained strangers.Hashtags bring people together in a common cause or goal, who would have otherwise forever remained strangers. #HashtagsMatter #HashtagBible Click To Tweet
Some examples: According to foreignpolicy.com, the hashtag #jan25 (a reference to the start of the Egyptian uprising) went from around 2,300 uses per day to 230,000 a day on February 11, 2011 when President Mubarak resigned. What started out as #OccupyWallSt (https://twitter.com/OccupyWallSt) quickly turned into #Occupy (fill in city name of your choice) and became a leaderless movement across the country. Powerful hashtag campaigns have been used in the political arena, for civil rights issues, and in natural disasters, but in the business world, hashtag promotions are often used to incorporate a little fun in advertising. Do a search on the examples below to see what I mean.
- Red Bull’s #PutACanOnIt campaign
- Travelocity’s #IWannaGo campaign
- Charmin’s #TweetFromTheSeat campaign
This course isn’t designed to teach you how to topple governments, but you’ll certainly come to understand the incredible power of this little symbol and how easily you can use it to attract more customers.
How about some visualization fun?
This exercise might be easier after you’ve had a glass of wine, but I leave that decision up to you. We’re going to take a ride in Liz’s Magic Bus to a magic warehouse district. Now picture yourself standing in a warehouse so large you can’t see the end of it regardless of which direction you look. This warehouse is full of magic cardboard boxes. You notice:
- None of the boxes have lids.
- Each box has a label.
- Each label is a marked with a single hashtag.
You look directly in front of you and you see a box with the label #sfrealestate. You look inside and see every single tweet or post that’s ever been online using #sfrealestate in this box. Just stating that hashtags are a big part of social media is a gross understatement. Everyone’s heard of them but it’s pretty difficult to find anyone that doesn’t use them haphazardly at best and even harder to find anyone that uses them powerfully. You’re about to change all that Every single time you tweet, post on Instagram, Google+, or create a blog post, you have the option of adding a hashtag to attract the attention of a potential customer.Every single time you tweet, post on Instagram, Google+, or create a blog post, you have the option of adding a hashtag to attract the attention of a potential customer. Click To Tweet
Whether you realize it or not, every time you use a hashtag, you are joining a community of others that have also used that same hashtag. So use them wisely and make sure your post belongs in that hashtag community. As you walk along, you notice other boxes. One is labeled #fireplace, another #mountainviews, etc. As you continue to walk along, you notice you’re walking on tons of tweets and posts that have no hashtags, they’re just strewn about, not in a box, but laying carelessly on the floor in no particular order, allowing the air conditioning to blow them around the room. No one’s paying attention to these and they quickly get lost in the shuffle. Then the door to the warehouse swings opens and a group of buyers walk in. They all race to whichever box is marked with the label that describes what they’re looking for in a home. They each get to grab 30 posts to take with them before they leave. Now, we’re back on Liz’s Magic Bus. As we head back, you imagine your potential customer is on Instagram and they just searched #sfrealestate. Now the contents of the box labeled #sfrealestate appears in a beautiful photo gallery on their phone. Did you have a listing in San Francisco but didn’t add any hashtags? Or didn’t add that specific hashtag? These potential buyers are not going to find it. Get used to me saying you need to use as many pertinent hashtags as you can on each of your posts.Dissecting a Hashtag - Class 101 - Each hashtag has its own gallery or feed. It’s similar to doing a google search, but much more specific. Click To Tweet
Dissecting a hashtag
Let’s dissect a single hashtag. I’m selecting #sfrealestate but remember all the points below apply to any hashtag. Each hashtag has its own gallery or feed. It’s similar to doing a google search, but much more specific.
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